How to Maximize Revenue on Mother's Day
According to the National Retail Federation, most money spent on Mother's Day is in Jewelries, closely followed by outing, and personal services (spa, massage, facial).
“Mother’s Day spending to reach $23.1 billion, 86 percent of Americans will celebrate Mother’s Day this year and spend an average of $180 per person.”
THREE KEY HOLIDAYS IN THE WELLNESS INDUSTRY
In our spa, there are 3 top holidays during which our general sales will skyrocket:
Valentine
Mother's Day
Christmas and New Year
During those 3 holidays, we sell more services, sell more gift certificates, and more products!
My goal is to share with you what we do inside our business, and hopefully this can give you some ideas and inspiration for your own business.
We mark those 3 holly-dates with big red letters on our calendar!
OUR PLAN FOR MOTHER'S DAY CELEBRATION:
We adorn the space with carnations and offer mini carnation bouquets to our clients.
We offer a complimentary add-on with every spa treatment booking, a glass of bubbly, and a complimentary cookie box by a French bakery shop (we made a barter deal!).
20% off retail products on that day.
THESE ARE THE STEPS WE TAKE TO MAKE THE MOST OUT OF MOTHER'S DAY:
May 1: Campaign launch by sending out a newsletter to our customer database, announcing our Mother's Day special.
May 3: I changed our Facebook* cover to Mother's Day theme and made a Facebook post about our promotion. Placed a poster on our front desk so our customers can see it, and our receptionist can encourage bookings.
May 5: I will publish a blog post on our website with the Mother's Day promotion and mention that we have gift certificates available. We have about 80-90 unique visitors per day on our website, and the number will increase as we get closer to Mother's Day!
May 9 and 12: Post a reminder on Facebook and Instagram with quotes and inviting photos. Promote gift certificates.
May 13: Wish a Happy Mother's Day to our followers on our social media and share photos of the venue set up (flowers, sparkling wine, cookie box etc.).
*Facebook: Facebook and Instagram is banned in China where our spa is located, however, the majority of our gift certificates sold online are from overseas clients, and they do check our Facebook page.
CONCLUSION
Remember that it's never too late to promote, the important point is to show that you are making efforts to cater to your customers' needs!
Ultimately, if you didn’t promote anything, just get a bottle of Prosecco and flowers. You’ll have beautiful photos of Mother’s Day to share on social media and those can be repurposed in the future!
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