Ep.20/ Interview: Michelle Grasek, Practicing Acupuncturist and Marketing Strategist
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“Marketing is about just getting in front of your community of real life people in a gentle and authentic way.”
Special Guest: Michelle Grasek
Grow a wellness business using marketing techniques that are genuine and generous.
Intro
I've been connected with Michelle for years when I was still running Kocoon Spa remotely from Istanbul. I've always nurtured an admiration for her as she combines a unique combination of skills-set:
Michelle is the owner and acupuncturist specialized in cosmetic acupuncture in NY- with 5-star ratings on Google. She's also a practice management and marketing educator at Acupuncture Marketing School, which she founded.
I’m honored to interview her to explore how to get more clients to find you, increase income, and demystify social media marketing. In this episode, Michelle shares her exact process to outsource specific tasks to her VA and use social media very intentionally.
““Michelle has taught marketing to over 3,500 acupuncturists. It’s her mission to help you grow your business using marketing techniques that are genuine and generous.””
Even if you’re not an acupuncturist, this episode is very actionable and motivating!
Here’s what we discussed:
A day in her life juggling between being an acupuncturist and a marketing educator
The one marketing strategy she focuses on to get new patients to her clinic
How health and wellness professionals can increase their income
How she intentionally uses social media and outsource specific tasks to her VA; her exact process.
What is the one thing she’d like to be remembered for
About my guest:
Michelle Grasek is the host of the Acupuncture Marketing School podcast. She's a practicing acupuncturist and marketing strategist and she's been teaching marketing, both online and in-person, for 9 years. In that time, Michelle has taught marketing to over 3,500 acupuncturists. It’s her mission to help you grow your business using marketing techniques that are genuine and generous.
Through Michelle's articles and online PDA courses, she aims to help you outline a strategy, focus on marketing that’s authentic, and get new patients every week. She shares all of her practice-building tips at michellegrasek.com and on social media @michellegrasek.
Follow Michelle Grasek:
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Hi, I’m Maika, host of the Business Clarity Podcast, author of Focus & Flow, award-winning wellness entrepreneur, Evernote expert, and tech enthusiast. With my unique holistic coaching approach, I come alongside health and wellness entrepreneurs, coaches, mentors, educators, and creatives to help them build legacy-leaving businesses. By focusing on developing the right mindset systems and strategy, I help them attain what, deep down, I believe we all want:
Peace of mind
A life of meaning and impact
A reliable and abundant income.
Follow my blog, where I share best practices and my latest pondering on digital organizing and digital well-being, holistic productivity, and timeless marketing strategies. And sign up for my monthly newsletter Sweet Words, so you don’t miss anything!
