Sweet Words

A letter for founders building a calm and impactful business — without sacrificing their integrity and peace of mind.

I've been writing newsletters since 2009, but it actually started when I was a teenager. I sent real letters with perfume, sand, or flower petals in them.

By signing up, you agree to receive emails from Maika Endo Coaching. You can unsubscribe at any time. Your information is safe with me — I’ll never share or sell your data.

Sign Up for Sweet Words

Every month, I’ll share a little letter with my latest reflections, simple resources, and mindful prompts-to help you build your business with clarity, calm, and confidence.

By signing up, you agree to receive emails from Maika Endo. You can unsubscribe at any time. Your information is safe with me — I’ll never share or sell your data.

💌 What you'll find in your inbox

My honest reflections from 20+ years as an entrepreneur (from running a music and events startup to building a boutique spa in Beijing, and my own coaching business in Istanbul).

Stories from clients navigating the same journey, shared with their permission.

Questions I ask myself and my clients in session to embody a grounded CEO.

Things that inspired me, that I tried, and that helped me grow recently.

Practical tools and rituals. I’m a deeply analog person but also a system nerd and love streamlining.

A systematic, clear, and calm approach to building a business.

🚫 What you won't find

Promises of 10x growth with less work, less time, less commitment.

Countdown timers.

Get rich quick promises.

📅 A note on frequency

Twice a month, when there's something worth saying. More when I’m promoting something but you always have a way to opt out of the promotion emails.

🫶 What readers say

"Gentle yet incredibly deep and inspiring."

"So simple and elegant. Even the structure is soothing."

"Beautiful. Four months of your letters, and you woke me up."

"I love your honesty and authenticity. It really helps me feel less alone."

"Personal and yet professional. I love how you always make your messages feel that way."

"The most potent piece about your work is your systematic streamlined approach . It feels containing, clear and holistic. It helps me to come back to the bigger picture CEO identity identity."