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I’ve written before that newsletters are the best way to build a business that does not depend on daily posting or going viral. Even creators with large social media followings focus on email marketing to convert followers into customers. 

I have been writing to my readers since 2009. I have outlived every algorithm change, every platform trend, and a few social media sabbaticals. 

When I step away from Instagram, my business keeps running, because my newsletter community is where I foster relationships. I consider it as a safer and more intimate space where I can be more vulnerable, share pondering, and go deeper into what matters to me. 

I know that having a relationship with email subscribers may sound weird, but I have subscribers that have been reading my newsletters since my first and across two businesses. We stay in touch and they write back sometimes long and very personal emails. 

So when someone tells me they want more clients but they dread the content treadmill, my answer is always the same: write to the people who want to hear from you. 

And then, almost every time, I hear the same two objections.

What usually stops people from starting newsletters

The first is technology

I know this because I used to be extremely triggered by technology (to a point where it took me three years of trials to set up an online booking system for our spa business back then). 

I can see how questions like: 

What platform should I pick? 

How do I set it up? 

How do I make my newsletters look nice and professional? 

How does this connect to my website….do I need a website? 

This alone can keep a newsletter on your someday list for years.

The second challenge is the blank page. 

What would I even write about? 

What can I write about that people would care enough about to read - even when their inbox is filled with emails? 

If you do not know what to write about, be transparent. It’s Ok to say: 

“Welcome! My name is Maika. I’m a business coach. I've always had a passion for the human psyche, healing arts, and personal growth. 

I’m wildly passionate about helping people turn their ideas and vision into reality with a holistic and gentle approach to business (and themselves). I coach the person as a whole, not just the entrepreneur. I get goosebumps when I “click” with my clients.

Currently exploring this newsletter with you. For now, what are you most curious to hear about? 

A- Industry news 

B- What I’ve been up to

C- Client case studies 

D-Other

Just hit reply, I’d love to hear from you!”

And by the way, if someone signed up for your newsletter, it’s because they want to hear more about you and what you do. They already found you interesting enough to give you something personal: their email address and name. 

If you’ve been sending newsletters already, you know that between the idea and the sent email, there is a whole production process (I'll come down to this further down). That process can hinder our freedom to share our thoughts and make our newsletter practice inconsistent. 

That process is exactly what changed recently with Flodesk Studio. 

The time and energy behind every newsletter

If you write your newsletter, your workflow may look like a version of this: 

An idea comes and you capture the idea somewhere. 

When it is time you’d probably start a Google Doc to write your copy. 

If you use ChatGPT or Claude, you'll upload your newsletter copy and some past newsletters so it knows your voice. 

It doesn’t sound like you, it’s flat. So you go back and forth. You try different prompts. 

You’re frustrated with the time and resources wasted with all this back and forth.

If you still have time and energy left (I usually don't), you move to the next stage: Building the newsletter itself. 

Pasting the copy into the email platform, dividing it into sections, adjusting the layout, choosing images, making the newsletter look professional. 

Luckily with Flodesk, the interface is user friendly so it doesn’t take hours.

But still, that’s a “sitting” for me. What I call a dedicated block of time in my day. And in the life of an entrepreneur juggling many roles and working during school hours, every hour counts!

^{Gaphics 1 and 2 were created by Claude based on parts of this blog post} 

For a blog post, it's another story, but for newsletters, I aim to write and send one in less than two hours, so now I’m reverted back to just me and my thoughts with minimal intervention from AI if any at all. 

What Flodesk Studio does differently

Full disclosure: Because I have online courses, I run my own business on Kajabi these days, so I no longer use Flodesk for newsletters. But it’s the number one email platform I recommend to my clients inside my programs, and I use it regularly to record demos and tutorials, and to set up funnels for my DIY clients. 

So when Flodesk Studio launched, I tested it myself before recommending it to anyone.

I shared a few rough ideas, and after a couple of clarifying questions from Flodesk Studio, it wrote and built the newsletter at the same time. 

In a nutshell or in a metaphor, Flodesk Studio IS the production process. You can think and share your idea, right in the same place where Flodesk Studio will write and design the newsletter for you. 

Finally, you can export the newsletter to any platform that supports HTML email and send it, or deliver it to your Flodesk in one click, for the final sending step.  What surprised me most:

The writing came out human and doesn’t sound flat or generic. I did not upload pages of past newsletters to teach it my tone. 

The first version is usable. I am used to iterating with AI tools until the copy feels right-even with prompts. There was no back and forth to adjust the voice. 

The design is done for you. I find fiddling with blocks and spacing so annoying. Just that can be a hurdle and make me postpone sending newsletters. 

With Flodesk Studio, the paragraphs are sectioned nicely and the whole edition looks professional,  within ONE click. 

As Flodesk frames it: “Flodesk Studio starts with human design, is accelerated * not generated * by AI, and ends every time with you in full control of every pixel.”

So its foundation is human, real designers built the system the AI runs on. 

The online space is going so fast and it has become more challenging to keep up with our ideas.

My ideal scenario would be to share as fast as I think, without second-guessing myself and without the production tunnel (the longer the tunnel, the more time to second-guess myself). That's why I'm more and more attracted to lean, short workflows.

Flodesk Studio definitely fills a gap and will be instrumental in helping make your newsletter habits consistent. 

^{Flodesk templates are modern and so gorgeous! They even created pre-made brands to start with if you don't have one yet.} 

If technology was your excuse

I know that fear of tech and the blank page question may have been stopping you. With Flodesk Studio, honestly, there are no excuses left. You just have to open your account (and it’s free!), share an idea, and it writes and builds it for you. 

Your only job is to take this first step, to open it in your laptop. 

Flodesk removed the production hassle (the “how”), so you can share your ideas, thought processes, body of work with your readers (the “why” and “what”). 

Conclusion

If you are tired of endless chats with AI tools to get your copy right, or if you want to share your thinking with your personal network and community but refuse to spend hours making a newsletter look good, Flodesk Studio is the next generation of tools and the first of its kind. 

It takes you from idea to a beautiful, sent email in one sitting.

And if you already write a newsletter, or you have been meaning to start one, I would love to know: 

If time and design were no longer in the way, what would you want to say to your readers?

If you don't have a Flodesk account yet and want to start sending newsletters

Start your free Flodesk trial today and get 25% off your first year with my partner link. 

I'll also earn a commission, which helps support my work. 

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