Intentional Business Immersion™

You have a craft. A body of work. A vision. What you don't have yet is the structure to make it sustainable. 


IBI gives you a clear, calm and step-by-step approach to building the foundational systems of an impact-driven solopreneur business-without the overwhelm, the noise, and the hustle. 

Applications are now open.

TAKE THE FIRST STEP ⟶
What clients say 

IBI alumni, in their own words

Before I started IBI I was freelancing as a copywriter. IBI helped me to build a business. The two are very different things. The second allowed me to show up as my authentic self as a biz owner and attract the right clients, whilst the first made me feel like I was always begging for scraps at the table! IBI's holistic approach was the most life-giving way for me to build a business. It allowed me to still travel, be a present mum and do what's important to me."

 

Rebecca Hunter Kelm  ·  Copywriter  ·  2 years in IBI

Here’s the struggle:

You invested in your craft, your certifications, your expertise. But nobody showed you how to turn that into a  sustainable business. 

 
selected You’re tired of the feast-or-famine cycle; some months clients come in, other months you’re wondering if you should give up and get a paid job. 
 
selected Your motivation comes and goes. One week you’re inspired, the next you’re stuck in self-doubt, overthinking every move, and typing the same questions into ChatGPT.
 
selected Tech and social media feel like a hollow performance. You spend hours making the perfect Reel/post instead of connecting with your people. 
 
selected Your days feel scattered and reactive. You’re juggling endless to-do lists and constantly feeling like you're playing catch up. 
 

For more than a decade, I’ve built two successful businesses from scratch. I opened a brick and mortar spa business in 2008 in China with no prior experience, no audience, and no clear roadmap. A decade later, I moved to Istanbul and built a location independent coaching business, again from the ground up.

 

I learned marketing, systems, and boundaries through trial and error, watching cash flow closely. I made hard decisions and lived through migraine attacks from stress and uncertainty, before learning how to work in a more sustainable way. 

 

What nobody talk about, is that without the right business foundations, even if you're highly qualified and talented, you'll struggle. Structure is not the opposite of creativity. It is what sets it free. What would your business feel like with the right foundation?

 

TAKE THE FIRST STEP ⟶

Your Access Includes:

Every element of IBI is designed so you always feel guided and supported

Weekly Review of Your Work (VIP)



Submit your offer page, newsletters, posts, website etc. and I will review it personally with suggestions and tweaks.

Step-By-Step Curriculum and Resources



Easy-to-consume step-by-step recorded video lessons you can access anytime, along with worksheets to support implementation.

Bi-Weekly Coaching Session (Optional)



A small, intimate group call for you to connect, gain insights, and get your own dedicated coaching time. 

Templates and Trade Secrets



Plug in my templates, scripts, and processes-things I’ve spent years developing and fine-tuning, so you never have to start from scratch.

Special Retention
Bonus



At the end of the six months, you'll be offered an option to renew at an exceptional alumni rate for continued support and coaching.

Daily Support Inside the Private Community



Ask your burning questions
and get asynchronous support and coaching Monday through Friday. You don't have to keep circling on your own - this is where you get the nudge to move forward.

I know how you feel because I've been there.


For more than a decade, I’ve built two successful businesses from scratch. I’ve been in the trenches and have internalized what it is to be an entrepreneur.

I invite you to imagine what intentional business building around YOU could look like

You wake up knowing exactly what to focus on. You have a clear weekly schedule that feels doable and aligned.

Clients reach out to you because your message is clear and resonates. Not because you posted every day. 

You have a client workflow that feels genuine, builds trust, and naturally leads to renewals, referrals, and lasting relationships.

You have a business that runs on systems you built intentionally, so you can show up fully for your clients and community. 

Imagine


Running a stable business where you can be paid consistently while impacting your community and the planet.

What difference would that make to your life?

Say “NO” to:

  • Imposter SYNDROME
  • Perfectionism
  • Comparison trap
  • OVERWHELM
mock up of the IBI curriculum with laptop and mobile devices

Intentional Business Immersion™

A high-touch group program for coaches, mentors, and health and wellness professionals who are done with surface-level hacks and ready to build the foundations of a long-lasting business and legacy. 

APPLY HERE ⟶

What we work on together:

Root

Your Vision 

 

Get clear on your your core values and your vision for your business; it all becomes your North Star where everything will be built on. 

CRAFT

Your Offer


 

Design an offer you are proud of, define your boundaries, set your pricing with confidence, and enroll clients on your terms. 

AMPLIFY 

Your Voice


 

Build a marketing ecosystem that brings the right people to your door without depending on social media (it can be the cherry on top!). 

Flow

Your Systems 


 

Put the foundational systems and processes in place so your business can grow without consuming you. 

START HERE ⟶
 
The curriculum

Four Phases

IBI gives you the four foundations every sustainable solopreneur business needs, worked through at a pace that fits your real life.

 

PHASE1: ROOT


Your Vision

Design your "compass", a North Star that guides every decision and helps you build a business that derives joy and fulfillment. 

  • Reconcile the multiple facets of your identity and nail down your niche with confidence and clarity.
  • Get crystal clear on your vision, values, and the kind of business you want to have. 

PHASE 2: CRAFT


Your Offer

Craft your signature private package and book your first clients in the next 30 days.

  • Design your signature offer or beta offer, set your pricing with confidence, and enroll aligned clients on your terms.
  • If you already have an offer, this is the perfect space to refine, reposition, or revamp your offer so it better reflects who you are today and how you want to serve.

PHASE 3: AMPLIFY


Your Voice

Build an intentional marketing ecosystem and business  that isn't fully tied to social media.

  • Gain clarity on the kind of content you wish to put out in the world. Not chasing trends and hype, but reflecting your depth and values. 
  • Launch your newsletter and grow a community of like-minded people who look forward to hearing from you. 
  • Launch a lead magnet built to attract the right clients. It works in the background, doing the heavy lifting for you. 

PHASE 4: FLOW


 

Your Systems & Processes

Use simple systems that grow your business in the background (use my proven templates and tools).

  • Understand numbers and key metrics in your business so you're not operating blindly and track what you want to grow. 
  • Design a thoughtful client onboarding and offboarding experience so that referrals, testimonials, and repeat work flow to you organically. 
  • Adopt effective quaterly, monthly, weekly planning habits and build a rhythm that fits your life and supports your energy. 

save my spot⟶

IBI

 Method +  Individualed Support & Guidance


 

Includes:

  •  Step-by-step IBI curriculum with easy-to-digest lessons, worksheets, and guided to-dos so you can apply what you learn to your unique business.
  • Templates, scripts, my own processes,  and “trade secrets” so you can plug-in proven systems. 
  • Private podcast with short mindset activation helping you navigate the inner shifts of the entrepreneurial journey with more confidence, clarity, and ease.
  • 6 months of daily support inside the community: From Monday to Friday, get individual support and feedback from me and connect with like-minded entrepreneurs walking the same intentional path. 
  • 2 monthly Q&A coaching calls for six months with dedicated time for your questions and personalized guidance. 12 total calls. 
  • 12-month access to the full IBI curriculum,  course materials and private podcast. 

  • 1:1 weekly reviews of your material produced so you have me in your corner as you build your business' foundational systems (offer, newsletters, processes, plans etc.)

 

Payment plan:

$197 every 2 weeks (13 total payments)

or $397/month for 6 months

Pay-in-full and save:

$1,997

 

If you prefer to spread your investment for a longer period, Afterpay and Klarna are available for eligible locations.

 

APPLY⟶

IBI VIP

 Everything in IBI  +  1:1 Feedback of Your Assets


 

Includes:

  •  Step-by-step IBI curriculum with easy-to-digest lessons, worksheets, and guided to-dos so you can apply what you learn to your unique business.
  • Templates, scripts, my own processes,  and “trade secrets” so you can plug-in proven systems. 
  • Private podcast with short mindset activation helping you navigate the inner shifts of the entrepreneurial journey with more confidence, clarity, and ease.
  • 6 months of daily support inside the community: From Monday to Friday, get individual support and feedback from me and connect with like-minded entrepreneurs walking the same intentional path. 
  • 2 monthly Q&A coaching calls for six months with dedicated time for your questions and personalized guidance. 12 total calls. 
  • 12-month access to the full IBI curriculum,  course materials and private podcast. 

  • 1:1 weekly reviews of your material produced so you have me in your corner as you build your business' foundational systems (offer, newsletters, processes, plans etc.)

 

Payment plan:

$247 every 2 weeks (13 total payments)

or $497/month for 6 months

Pay-in-full and save:

$2,497

 

If you prefer to spread your investment for a longer period, Afterpay and Klarna are available for eligible locations.

 

APPLY⟶
a hand writign on a gratitude journal, candle light
INCLUDED IN YOUR PROGRAM

Indivualized Support & Guidance

In a time where many coaches and educators choose to enroll a maximum of clients at a reduced price-point and dilute the support and attention, I choose depth over quantity. IBI is a white glove boutique program. I also regularly share what I do and how, and what I'm learning as I'm constantly refining. 

"She often goes beyond expectation, creating new learning content that not only answers my question but also provides knowledge and a new lesson for the whole group."

Tracey Grebinsky, Wellness Coach and Yoga Instructor

EXCLUSIVELY FOR IBI VIP 

1:1 Weekly Feedback on Your Material 

I will review your material produced (offer, email, newsletter, lead magnet etc.) and share Loom videos with feedback, suggestions and tweaks.  My ultimate goal is to transmit my thought-processes while also giving space for you to listen to your own intuition. 

a hand writign on a gratitude journal, candle light
BONUs 1: Your DECEMBER Invitation

2026 Year-End Reflective Retreat

This gentle journaling session and workshop is an invitation to close 2026 feeling centered, grounded, and satisifed. Together, we will create space to anchor the lessons learned, nurture a sense of calm, satisfaction, and peace of mind.

a red goat walking proudly
BONUs 2: YOUR NEW YEAR INVITATION

2027 The Fire Goat Year Planning Session 

A step-by-step planning session using Focus & Flow framework from your mission, vision and values, to setting meaningful intentions.  We will create a space together for you to leave feeling energized and excited to start!

a hand writign on a gratitude journal, candle light
BONUs 3: NEWSLETTER & email funnel PRE-BUILT FOR YOU (THIS IS A NEW BENEFIT!)

Grow and Connect With Your Community 

I've taken care of the tech for you! You get a pre-built newsletter opt-in page and a 4-part welcome email sequence. Your lead magnet comes with its own Canva templates and sales funnel already built, and ready to make it yours. Released on November 10. 

I want you to feel safe and supported when signing up and give you that extra peace of mind: If for any reason, this training doesn’t fulfill your expectations, simply show me the work you have completed within the first 14 days and I will refund your investment. 

Being part of a community meant a lot and it opened new ways of thinking for me.

"Maika’s program has been a truly inspiring experience for me. Being part of a community means a lot, and throughout the program I realized how powerful it can be to hear other people’s questions and perspectives. Sometimes someone asked something I had never considered before, and it opened new ways of thinking for me.

After this program, I feel one step closer to realizing my dreams. Maika’s calm presence and welcoming attitude created such a safe and motivating environment.

One of my favorite parts was the ritual of weekly reflection and learning to focus on the “half-full glass.” This mindset is quite new for me, and it has already started to shift the way I see myself and my progress. I also feel deeply inspired to plan ahead, set meaningful goals, and take concrete steps toward them."

 

Ozge Buyuksu Life Coach
—Ozge Buyuksu

Life Coach 

Although I have my business for 10+ years, my move over continents recently meant I needed to re-form everything including my way of thinking, and Maika helped me do exactly that

“As I signed up for IBI, I already knew from my past experience with Maika that she will be very generous with her wisdom and support. She went beyond my expectations.

The material is extensive and very detailed, Maika is available as a guide throughout your journey and she created a container that forms long-term connections.

What struck me most was our coaching session. I wasn't even sure of the topic I was bringing into the session, yet she not only guided me to figure out what I needed to see but also nudged me towards a perspective that birthed a great solution.

Although I have my business for 10+ years, my move over continents recently meant I needed to re-form everything including my way of thinking, and Maika helped me do exactly that."

 
 
— Gözde Türkmen Redden

Systemic Alchemical Facilitator

Newsletter running, sales pages live, time management systems in place.Three years of steady compounding progress. 

“Before joining IBI, I felt overwhelmed by everything I needed to put in place for my business.

I didn't know where to start. In the pre-work, I could define my customer's journey and have a big picture of the marketing ecosystem for my business.

This gave me a lot of clarity. Also, I am more aware of my unique strengths and can work with them to my advantage. What I enjoy most in the program is having an accountability buddy.”

Isabelle Naud Health & Wellbeing Coach
Isabelle Naud

Health & Wellbeing Coach 

3 years with IBI

A carefully curated program that is easy to implement

“IBI is a carefully curated program that is easy to implement. It supports you in many aspects of your business and life since we aim for a value-based business. 

Maika's patience and answers to every single question are incredibly helpful.

Thank you, Maika, for all you have done for our group. I look forward to being involved in the new year!’

 
Birth Educator Ayşegül Boz Baltacı
— Ayşegül Boz Baltacı

Birth Educator & Doula 

3 years with IBI

“IBI is a carefully curated program that is easy to implement. It supports you in many aspects of your business and life since we aim for a value-based business. 

Maika's patience and answers to every single question are incredibly helpful.

Thank you, Maika, for all you have done for our group. I look forward to being involved in the new year!’

 

All the key building blocks to establish solid foundations for your professional activities

“In IBI, Maika guides you to develop a holistic and sustainable approach to your business.

The course content covers all the key building blocks to establish solid foundations for your professional activities and to learn how to communicate your unique offering.

Yet, the most valuable change for me has been the transformation in myself as a business owner: I am now calmer and more confident in both my professional and personal life.

Above all, IBI is an invitation to establish your own rhythm and to develop your business on your own terms.”

— Stacie Allan Translator and Cultural Project Consultant
— Stacie Allan

Translator and Cultural Project Consultant

From side gig to a business built on focused, aligned content.

"Before I signed up for IBI I knew that I wanted to take my side gig and turn it into a proper business. I had a rough idea of how you go about it, and in a general sense, what was necessary. I was attracted to IBI because of Maika's selling point of limiting the necessity of social media.

Since joining the program, it has helped me significantly shift my perspective on content and how to create that content around a focused and aligned product/service. 

The IBI program is broken down into building the fundamental building blocks of a sustainable business that doesn't require the running on a hamster wheel that is social media.

The coaching calls, and community provide a supportive and encouraging atmosphere to go through the often bumpy ride of building a business!” 

— KEITH ELIOTT Audio Engineer, Founder Resonant Rhythm
— KEITH ELIOTT

Audio Engineer, Founder Resonant Rhythm

3 years with IBI

I'm well on my way to having built a thriving business with a regular monthly income that fits into my life.

“I'd been a freelancer for a few years before I crossed paths with Maika. Her unique approach to business is truly a rare diamond in this world.

Within only eight months of working with her in a group context, I'm well on my way to having built a thriving business with a regular monthly income that fits into my life, and that is a source of great joy, not stress or drain as the world can sometimes lead us to believe.

If I got this much out of Maika's program, I can't imagine how transformative it would be to work 1:1 with her!

— Rebecca Hunter Kelm Copywriter
— Rebecca Hunter Kelm

Copywriter

“Before the program, I had a lot of ideas and a vision in my head of what I wanted, but struggled with the "how" on implementation into my business.

Being a Yoga and Stretch Therapist, my skills lie in the daily face-to-face realm and moving that online seemed daunting.

In the last few months Maika has helped me establish my brand's foundational structure online in a way that truly reflects who I am and what I share with the world. 

Maika has provided support and learning in all aspects of this process inclusive of clarifying my vision, proper scheduling and accountability, easy to follow step-by-step instructions for online presence building, and practical tips to simplify it all. 

I still have so much to learn but I feel supported and heard. That's invaluable!

I enjoy the group calls we have monthly with the other participants in the program. As a solo small business owner, having brainstorming conversations with others is really inspiring. 

I also enjoy how thorough Maika is in her answers to my questions. She often goes beyond expectation creating new learning content that, not only answers my question, also provides knowledge and a new lesson for the whole group.”

This program isn’t about following a generic blueprint. It’s about progressing with your own core values and creating a meaningful, personalized plan you can carry with you for life. 

"Maika is like my company psychologist and a trusted guide who’s always there when I feel overwhelmed by details. Her calming presence helps ease anxiety and brings me back to focus. What I’ve enjoyed most in the process are the live group calls.

Being able to receive personalized advice, while also seeing other entrepreneurs with similar or completely different challenges, reminds me that this is a process everyone goes through.

This program isn’t about following a generic blueprint. It’s about progressing with your own core values and creating a meaningful, personalized plan you can carry with you for life. Maika gently supports you to internalize that journey in a way that feels deeply aligned.

Through her guidance, I’ve improved my focus, flow, and time management, which has brought a real sense of calm to my inner world. I now have a clearer understanding of my direction and have built a career plan that aligns with the lifestyle I want and truly reflects my values. That alignment has given me more confidence and motivation to move forward with purpose.

— Sebnem Kurtul Glass Artist & Handmade Jewelry Maker
— Sebnem Kurtul

Glass Artist & Handmade Jewelry Maker

2 years with IBI

Maika has helped me establish my brand's foundational structure online in a way that truly reflects who I am and what I share with the world. 

“Before the program, I had a lot of ideas and a vision in my head of what I wanted, but struggled with the "how" on implementation into my business.

Being a Yoga and Stretch Therapist, my skills lie in the daily face-to-face realm and moving that online seemed daunting.

In the last few months Maika has helped me establish my brand's foundational structure online in a way that truly reflects who I am and what I share with the world. 

Maika has provided support and learning in all aspects of this process inclusive of clarifying my vision, proper scheduling and accountability, easy to follow step-by-step instructions for online presence building, and practical tips to simplify it all. 

I still have so much to learn but I feel supported and heard. That's invaluable!

I enjoy the group calls we have monthly with the other participants in the program. As a solo small business owner, having brainstorming conversations with others is really inspiring. 

I also enjoy how thorough Maika is in her answers to my questions. She often goes beyond expectation creating new learning content that, not only answers my question, also provides knowledge and a new lesson for the whole group.”

— TRACEY GREBINSKY Wellness Coach & Yoga Instructor
— TRACEY GREBINSKY

Wellness Coach & Yoga Instructor

“Before the program, I had a lot of ideas and a vision in my head of what I wanted, but struggled with the "how" on implementation into my business.

Being a Yoga and Stretch Therapist, my skills lie in the daily face-to-face realm and moving that online seemed daunting.

In the last few months Maika has helped me establish my brand's foundational structure online in a way that truly reflects who I am and what I share with the world. 

Maika has provided support and learning in all aspects of this process inclusive of clarifying my vision, proper scheduling and accountability, easy to follow step-by-step instructions for online presence building, and practical tips to simplify it all. 

I still have so much to learn but I feel supported and heard. That's invaluable!

I enjoy the group calls we have monthly with the other participants in the program. As a solo small business owner, having brainstorming conversations with others is really inspiring. 

I also enjoy how thorough Maika is in her answers to my questions. She often goes beyond expectation creating new learning content that, not only answers my question, also provides knowledge and a new lesson for the whole group.”

Experiencing Maika’s intentional delivery as both a client and observer inspired me to create the same kind of experience for my own future clients.

"The renewal of the IBI coincided with a pivotal point in my life. I had just completed the degree I had been working on for seven years. Revisiting Focused & Flowing during this transitional phase helped me reconnect with my values and refocus my energy.

Instead of rushing into launching my acupuncture career, I chose to pause, prioritize my wellbeing, and explore online business with greater clarity. This shift led to a breakthrough as I recognized and released old patterns of scattered energy. I now have a clearer vision for my product and service ecosystem.

I particularly enjoyed the transition to Kajabi and how fluid and focused the experience was. The behind-the-scenes content was a lovely bonus.

Experiencing Maika’s intentional delivery as both a client and observer inspired me to create the same kind of experience for my own future clients. I'm now gradually learning backend systems like newsletters, landing pages, and email campaigns, and taking micro-steps toward launching my beta program.”

— Shoko Okumura

Acupuncturist & Herbalist, 2.5 Years with IBI

Why work with me?

Hi, I’m Maika.

I'm an award-winning wellness entrepreneur, Evernote expert, and tech enthusiast.

With my unique holistic coaching approach, I come alongside health and wellness entrepreneurs, coaches, educators, and creatives to help them build legacy-leaving businesses.

By focusing on developing the right mindset systems and strategy, I help you attain what, deep down, I believe we all want:

Why work with me?

Hi, I’m Maika.

I'm an award-winning wellness entrepreneur, Evernote expert, and tech enthusiast.

With my unique holistic coaching approach, I come alongside health and wellness entrepreneurs, coaches, and mentors to help them build legacy-leaving businesses.

By focusing on developing the right mindset systems and strategy, I help you attain what, deep down, I believe we all want:

  • Peace of mind,
  • A life of meaning and impact,
  • A reliable and abundant income

With this in mind, I created the IBI program. Building a business shouldn't feel like a heavy burden. I believe that it’s possible to thrive as a business owner and human being. 

IBI is here to give you the structure, systems, and support to make that possible.

Maika Endo

Digital Wellbeing (Consciously Digital) . Erickson Professional Coach . Certified Evernote Expert . ClickMinded SEO Specialist

This is for you if

  • You have a craft but your business doesn't have the structure to sustain it yet
  •  You’re committed to providing world-class service
  • You're tired of piecing things together and want a clear, proven path to follow
  • You want to grow without social media being your primary engine
  • You want a business that fits your life, not the other way around
  • You want clarity, a roadmap, and someone genuinely in your corner
TELL ME ABOUT YOUR BUSINESS ⟶

This is for you if

  • You’re a coach, consultant, mentor, educator, or health & well-being entrepreneur and strive to build a streamlined and organized online or hybrid business and you’re committed to providing world-class service.
  • Your purpose drives you, you want to make a positive impact on your community, and people are at the center of your business.
  • You’re 200% on board with building a business around your life and values and have the freedom to travel and spend time with your family. You’re ready to do the work that it takes to achieve balance.

Not every program is for everyone. Let's find out together.

I read every application personally. Once you submit, I will record a short Loom video just for you, sharing my honest thoughts on whether IBI makes sense for where you are right now. 

1

Step 1

Fill out the short application form

2

Step 2

Receive your personalised Loom video from Maika

3

Step 3

Decide with full clarity and no pressure

Take the first step
  • Peace of mind,
  • A life of meaning and impact,
  • A reliable and abundant income

With this in mind, I created the IBI program. Building a business shouldn't feel like a heavy burden. I believe that it’s possible to thrive as a business owner and human being.

Let me guide you toward your brand's everlasting transformation with peace of mind and clarity!

Maika Endo

Digital Wellbeing (Consciously Digital) | Erickson Professional Coach
Certified Evernote Expert | ClickMinded SEO Specialist

Frequently Asked, Answered 


You've probably tried other programs. Followed the steps. Done the work. And still felt like something was off. You are not the problem. 

You didn't come this far to keep squeezing yourself into someone else's blueprint. 

Root . CRAFT . AMPLIFY . Flow

A business built around you. Let's begin!

START THE CONVERSATION

Not ready yet? Join the free training first

This is for you if

  • You’re a coach, consultant, mentor, educator, or health & well-being entrepreneur and strive to build a streamlined and organized online or hybrid business and you’re committed to providing world-class service.
  • Your purpose drives you, you want to make a positive impact on your community, and people are at the center of your business.
  • You’re 200% on board with building a business around your life and values and have the freedom to travel and spend time with your family. You’re ready to do the work that it takes to achieve balance.

This is for you if

  • You’re a coach, consultant, mentor, educator, or health & well-being entrepreneur and strive to build a streamlined and organized online or hybrid business and you’re committed to providing world-class service.
  • Your purpose drives you, you want to make a positive impact on your community, and people are at the center of your business.
  • You’re 200% on board with building a business around your life and values and have the freedom to travel and spend time with your family. You’re ready to do the work that it takes to achieve balance.