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NAIL YOUR NICHE

Stop guessing who you're forĀ and start attractingĀ aligned clients

Ā 

My 1:1 coaching starts at 4 figures. Today, get the same framework forĀ $37.
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GET CLARITY ON MY NICHE ā†’

"Nail Your Niche made me realize your niche is more about your core rather than your target. This book certainly gave me and my path an important structure. Once again Maika nailed it with her very effective yet at the same simple approach."

ā€”Ā gozde Turkmen

Evolve / Coaching and Healing

ā€œBefore the program, I had a lot of ideas and a vision in my head of what I wanted, but struggled with the "how" on implementation into my business.

Being a Yoga and Stretch Therapist, my skills lie in the daily face-to-face realm and moving that online seemed daunting.

In the last few months Maika has helped me establish my brand's foundational structure online in a way that truly reflects who I am and what I share with the world.Ā 

Maika has provided support and learning in all aspects of this process inclusive of clarifying my vision, proper scheduling and accountability, easy to follow step-by-step instructions for online presence building, and practical tips to simplify it all.Ā 

I still have so much to learn but I feel supported and heard. That's invaluable!

I enjoy the group calls we have monthly with the other participants in the program. As a solo small business owner, having brainstorming conversations with others is really inspiring.Ā 

I also enjoy how thorough Maika is in her answers to my questions. She often goes beyond expectation creating new learning content that, not only answers my question, also provides knowledge and a new lesson for the whole group.ā€

ā€”Ā isabelle pascal

Founder of Shiliu Design Bureau, Hongkong

"Nail Your Niche is a nicely designed how-to guide full of interesting stories, inspiring insights, and efficient practical tools. Maika shares with us a well-thought step by step process based on her broad experience. The method is crystal clear and I really love the combination of intimate tone and fresh graphics. Very useful!"

ā€œBefore the program, I had a lot of ideas and a vision in my head of what I wanted, but struggled with the "how" on implementation into my business.

Being a Yoga and Stretch Therapist, my skills lie in the daily face-to-face realm and moving that online seemed daunting.

In the last few months Maika has helped me establish my brand's foundational structure online in a way that truly reflects who I am and what I share with the world.Ā 

Maika has provided support and learning in all aspects of this process inclusive of clarifying my vision, proper scheduling and accountability, easy to follow step-by-step instructions for online presence building, and practical tips to simplify it all.Ā 

I still have so much to learn but I feel supported and heard. That's invaluable!

I enjoy the group calls we have monthly with the other participants in the program. As a solo small business owner, having brainstorming conversations with others is really inspiring.Ā 

I also enjoy how thorough Maika is in her answers to my questions. She often goes beyond expectation creating new learning content that, not only answers my question, also provides knowledge and a new lesson for the whole group.ā€

Narrowing down your niche can beĀ triggering when...

  • You've heard "find your niche" a thousand times but the overwhelm keeps you paralyzed
  • You know you have so much to share and offer clients, but you don't know how toĀ combine your facets in a cohesive way, as ONE
  • Youā€™re confused and unclear where your focus should be to make the most significant impact
  • You'reĀ tired of hustling for clients who don't fully get what you do

ā€˜How to find my niche?ā€™Ā is THE most asked question I get as a coach.To this, I answerā€¦What if

  • Finding your niche means embracing you and unifying all the fragmented parts of your identity while being true to yourself,

  • It meant that knowing for who you're creating content, allows you to show up authentically, with consistency and flow,

  • It was about working with people who make you feel fulfilled and organically drawn to your brand,

  • Having your niche didn't mean that you had to say NO to other people,

  • Finding your niche didn't mean looking outside for the next big thing, but more simply turning inwards to understand yourself better.

START FINDING MY PEOPLE

What's Inside

Nail Your NicheĀ 

  • 15-minute video lesson

    A welcome pep talk to ground you before you dive in

  • 35-page workbook (Google Docs)

    Reflective prompts and exercises to proactively gain insights in a structure way

  • 30-day implementation support:Ā 

    Ask your burning questions and getĀ feedback from me

    Ā 

What makes this different

āœ¦ Most workbooks leave you on your own. This one doesn't. For 30 days after purchase, you can ask me anything directly inside the platform so you actually implement what you learn.

Hereā€™s exactly how ā€˜Nail Your Nicheā€™ will pave your path to clarity.

Ā 

  • This workbook officially allows you to let go of ā€˜niche paralysisā€™ and empowers you to step into your power confidently.
  • While you plug-and-play along in the workbook, you will gain a deeper understanding of your strengths in a structured way.
  • You will learn the framework you need to define your higher purpose that unifies all the parts of your identity.
  • How to uncover your dream clients so you can confidently find and connect with them in a more nourishing way.Ā 
  • Put simply; you get my exclusive battle-tested formula to validate your dreams, goals, and business ideas.

Ā 

You also get my two decades of experience in building and promoting brands.Ā 

What's Included

Thought-provoking questions and coaching exercises to help you make sense of all that noise taking up space in your head.

Your refined ā€œI helpā€ statement worksheet -so the next time someone asks you ā€˜what do you do,?ā€™ you can answer them with pride and certainty.

Diagrams to illustrate concepts that help you structure your ideas in a clear and actionable way.

For the next 30 days, post your questions directly inside the training platform where you're watching the lesson so you never get stuck alone.

Ready to find your people?

Stop second-guessing.Ā Find your people.Ā 

Working with me in coaching is an investment starting with 3 figures. But today, you can utilize my exclusive formula Iā€™ve only offered in my 1:1 coaching sessions.

If you are ready to take the guessing work out of finding your people and start building your business with purpose and intention, youā€™re in good hands.

Get clarity on my niche ā€” $37 ā†’

14-day money-back guarantee: I feel proud of the work I putĀ into this but if for any reason it's not the right fit, simply reach out withinĀ 14 days and I'll refund you.

I know how you feel because I've been there.


For more than a decade, Iā€™ve built two successful businesses from scratch. Iā€™ve been in the trenches and have internalized what it is to be an entrepreneur.

Imagine


Running a stable business where you can be paid consistently while impacting your community and the planet.

"Nail Your Niche provided me with key insights on what I needed to consider and what areas to break down more clearly. It has helpful exercises that facilitates that!"

ā€”Ā carlone Onuk

Founder and Coach, Bright Future Leaders

ā€œBefore the program, I had a lot of ideas and a vision in my head of what I wanted, but struggled with the "how" on implementation into my business.

Being a Yoga and Stretch Therapist, my skills lie in the daily face-to-face realm and moving that online seemed daunting.

In the last few months Maika has helped me establish my brand's foundational structure online in a way that truly reflects who I am and what I share with the world.Ā 

Maika has provided support and learning in all aspects of this process inclusive of clarifying my vision, proper scheduling and accountability, easy to follow step-by-step instructions for online presence building, and practical tips to simplify it all.Ā 

I still have so much to learn but I feel supported and heard. That's invaluable!

I enjoy the group calls we have monthly with the other participants in the program. As a solo small business owner, having brainstorming conversations with others is really inspiring.Ā 

I also enjoy how thorough Maika is in her answers to my questions. She often goes beyond expectation creating new learning content that, not only answers my question, also provides knowledge and a new lesson for the whole group.ā€

What difference would that make to your life?

Say ā€œNOā€ to:

  • Imposter SYNDROME
  • Perfectionism
  • Comparison trap
  • OVERWHELM

This is for you if

  • Youā€™re a coach, consultant, mentor, educator, or health & well-being entrepreneur and strive to build a streamlined and organized online or hybrid business andĀ youā€™re committed to providing world-class service.
  • Your purpose drives you, you want toĀ make a positive impact on your community, and people are at the center of your business.
  • Youā€™re 200% on board withĀ building a business around your life and valuesĀ and have the freedom to travel and spend time with your family.Ā Youā€™re ready to do the work that it takes to achieve balance.
ā€”Ā EVrim Cakil

Community Pharmacist MSc. in Clinical Pharmacy, Evrim Eczanesi

"Nail Your Niche is a great helper to find your niche. The exercises are well designed, you just follow the instructions. When you start and go with the flow, you can achieve the result. When you read you can see every exercise has a purpose and this ebook raised my awareness about myself and finding my niche."

ā€œBefore the program, I had a lot of ideas and a vision in my head of what I wanted, but struggled with the "how" on implementation into my business.

Being a Yoga and Stretch Therapist, my skills lie in the daily face-to-face realm and moving that online seemed daunting.

In the last few months Maika has helped me establish my brand's foundational structure online in a way that truly reflects who I am and what I share with the world.Ā 

Maika has provided support and learning in all aspects of this process inclusive of clarifying my vision, proper scheduling and accountability, easy to follow step-by-step instructions for online presence building, and practical tips to simplify it all.Ā 

I still have so much to learn but I feel supported and heard. That's invaluable!

I enjoy the group calls we have monthly with the other participants in the program. As a solo small business owner, having brainstorming conversations with others is really inspiring.Ā 

I also enjoy how thorough Maika is in her answers to my questions. She often goes beyond expectation creating new learning content that, not only answers my question, also provides knowledge and a new lesson for the whole group.ā€

Hi, Iā€™m Maika.Ā 

I'm an award-winning wellness entrepreneur with over 20 years of experience building businesses.

Why work with me? It's simple. I practice what I preach.Ā 

Iā€™ve experienced the multifaceted nature of entrepreneurship over the last 20 years. And if I were to categorize my life into ā€˜before coachingā€™ and ā€˜after coaching,ā€™ guess which one Iā€™d choose a hundred times over?

I am so convinced of the power of coaching that I dedicated my life to it.Ā I've helped over 100 change-makersĀ to:

  • Set up and launch their online or brick-and-mortar business

  • Craft their signature offers and land their first clients

  • Scale their business and exceed their revenue goalsĀ 

  • Build sustainable systems that allow them to grow with more joy and freedom

  • Reprioritze and align their life and business to their true callingĀ 

When you work with me as your coach, youā€™ll have access to all my experience and resources. Iā€™ll offer bespoke support and personal insights that have sustained me throughout the ups and downs of the entrepreneurship adventure.

When you wholeheartedly go all in on your business, you can expect your transformation to cascade out from within and onto your family and wider circle.

Maika Endo

Digital Wellbeing (Consciously Digital Diploma) | Erickson Professional Coach
Certified Evernote Expert | ClickMinded SEO Specialist
Why work with me?

Hi, Iā€™m Maika.

I'm an award-winning wellness entrepreneur, Evernote expert, and tech enthusiast.

With my unique holistic coaching approach,Ā I come alongside health and wellness entrepreneurs, coaches, educators, and creatives to help them build legacy-leaving businesses.

By focusing on developing the right mindset systems and strategy,Ā I help you attain what, deep down, I believe we all want:

  • Peace of mind,
  • A life of meaning and impact,
  • A reliable and abundant income

With this in mind, I created the IBI program. Building a business shouldn't feel like a heavy burden. I believe that itā€™s possible to thrive as a business owner and human being.

Let me guide you toward your brand's everlasting transformation with peace of mind and clarity!

Maika Endo

Digital Wellbeing (Consciously Digital) | Erickson Professional Coach
Certified Evernote Expert | ClickMinded SEO Specialist