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NAIL YOUR NICHE

A self-coaching workbook designed to empower coaches, mentors, and wellness entrepreneurs to step into their niche with intention and clarity.

 

I WANT IT!

Narrowing down your niche can be triggering when...

 

You’ve heard every coach, mentor, and guru talk about needing to find your niche to be successful, but the overwhelming amount of information out there leaves you paralyzed.

You know you have so much to share and offer clients, but you struggle with what content you need to be putting out there. 

You’re confused and unclear where your focus should be to make the most significant impact.

You’re sick of hustling to get clients to notice and work with you.

You’re struggling internally and consistently asking yourself, “Is this going to work?” every time you put yourself out there.

But, what if I helped you eliminate the stress of choosing your perfect niche? With an actionable and proven method of finding your people, you will be able to unlock your highest potential yet.

‘How to find my niche?’ is THE most asked question I get as a coach.To this, I answer…What if

  • Finding your niche means embracing you and unifying all the fragmented parts of your identity while being true to yourself,

  • It meant that knowing for who you're creating content, allows you to show up authentically, with consistency and flow,

  • It was about working with people who make you feel fulfilled and organically drawn to your brand,

  • Having your niche didn't mean that you had to say NO to other people,

  • Finding your niche didn't mean looking outside for the next big thing, but more simply turning inwards to understand yourself better.

ACCESS MY WORKBOOK

Introducing...

Nail Your Niche

What's included: 

  • A 15-minute video lesson.

  • A 20-page workbook (Google Docs) with reflective prompts and exercises to proactively gain insights in a structure way.

  • Ask me any questions directly inside the platform where you're watching the lesson, so you never get stuck alone.  

 
 
 
 
 
 
 
 

Here’s exactly how ‘Nail Your Niche’ will pave your path to clarity.

 

✅ This workbook officially allows you to let go of ‘niche paralysis’ and empowers you to step into your power confidently.

✅ While you plug-and-play along in the workbook, you will gain a deeper understanding of your strengths in a structured way.

✅ You will learn the framework you need to define your higher purpose that unifies all the parts of your identity.

✅ How to uncover your dream clients so you can confidently find and connect with them in a more nourishing way. 

✅ Put simply; you get my exclusive battle-tested formula to validate your dreams, goals, and business ideas.

  

You also get my two decades of experience in building and promoting brands. I share the trials and tribulations I’ve learned along the way, so you can apply my best practices without hesitation.

Here’s What Inside

Thought-provoking questions and coaching exercises to help you make sense of all that noise taking up space in your head.

Your refined “I help” statement worksheet -so the next time someone asks you ‘what do you do,?’ you can answer them with pride and certainty.

Diagrams to illustrate concepts that help you structure your ideas in a clear and actionable way.

Post your questions directly inside the training platform where you're watching the lesson, so you never get stuck alone.

I want clarity

Working with me in coaching is an investment starting with 3 figures. But today, you can utilize my exclusive formula I’ve only offered in my 1:1 coaching sessions.

If you are ready to take the guessing work out of finding your people and start building your business with purpose and intention, you’re in good hands.

For the cost of lunch and a glass of sparkling rose, you can get instant access to Nail Your Niche.

I know how you feel because I've been there.


For more than a decade, I’ve built two successful businesses from scratch. I’ve been in the trenches and have internalized what it is to be an entrepreneur.

"Nail Your Niche is a nicely designed how-to guide full of interesting stories, inspiring insights, and efficient practical tools. Maika shares with us a well-thought step by step process based on her broad experience. The method is crystal clear and I really love the combination of intimate tone and fresh graphics. Very useful!"

— isabelle pascal

Founder of Shiliu Design Bureau, Hongkong

“Before the program, I had a lot of ideas and a vision in my head of what I wanted, but struggled with the "how" on implementation into my business.

Being a Yoga and Stretch Therapist, my skills lie in the daily face-to-face realm and moving that online seemed daunting.

In the last few months Maika has helped me establish my brand's foundational structure online in a way that truly reflects who I am and what I share with the world. 

Maika has provided support and learning in all aspects of this process inclusive of clarifying my vision, proper scheduling and accountability, easy to follow step-by-step instructions for online presence building, and practical tips to simplify it all. 

I still have so much to learn but I feel supported and heard. That's invaluable!

I enjoy the group calls we have monthly with the other participants in the program. As a solo small business owner, having brainstorming conversations with others is really inspiring. 

I also enjoy how thorough Maika is in her answers to my questions. She often goes beyond expectation creating new learning content that, not only answers my question, also provides knowledge and a new lesson for the whole group.”

Imagine


Running a stable business where you can be paid consistently while impacting your community and the planet.

What difference would that make to your life?

Say “NO” to:

  • Imposter SYNDROME
  • Perfectionism
  • Comparison trap
  • OVERWHELM

This is for you if

  • You’re a coach, consultant, mentor, educator, or health & well-being entrepreneur and strive to build a streamlined and organized online or hybrid business and you’re committed to providing world-class service.
  • Your purpose drives you, you want to make a positive impact on your community, and people are at the center of your business.
  • You’re 200% on board with building a business around your life and values and have the freedom to travel and spend time with your family. You’re ready to do the work that it takes to achieve balance.

Hi, I’m Maika. 

I'm an award-winning wellness entrepreneur with over 20 years of experience building businesses.

Why work with me? It's simple. I practice what I preach. 

I’ve experienced the multifaceted nature of entrepreneurship over the last 20 years. And if I were to categorize my life into ‘before coaching’ and ‘after coaching,’ guess which one I’d choose a hundred times over?

I am so convinced of the power of coaching that I dedicated my life to it. I've helped over 100 change-makers to:

  • Set up and launch their online or brick-and-mortar business

  • Craft their signature offers and land their first clients

  • Scale their business and exceed their revenue goals 

  • Build sustainable systems that allow them to grow with more joy and freedom

  • Reprioritze and align their life and business to their true calling 

When you work with me as your coach, you’ll have access to all my experience and resources. I’ll offer bespoke support and personal insights that have sustained me throughout the ups and downs of the entrepreneurship adventure.

When you wholeheartedly go all in on your business, you can expect your transformation to cascade out from within and onto your family and wider circle.

Maika Endo

Digital Wellbeing (Consciously Digital Diploma) | Erickson Professional Coach
Certified Evernote Expert | ClickMinded SEO Specialist

Why work with me?

Hi, I’m Maika.

I'm an award-winning wellness entrepreneur, Evernote expert, and tech enthusiast.

With my unique holistic coaching approach, I come alongside health and wellness entrepreneurs, coaches, educators, and creatives to help them build legacy-leaving businesses.

By focusing on developing the right mindset systems and strategy, I help you attain what, deep down, I believe we all want:

  • Peace of mind,
  • A life of meaning and impact,
  • A reliable and abundant income

With this in mind, I created the IBI program. Building a business shouldn't feel like a heavy burden. I believe that it’s possible to thrive as a business owner and human being.

Let me guide you toward your brand's everlasting transformation with peace of mind and clarity!

Maika Endo

Digital Wellbeing (Consciously Digital) | Erickson Professional Coach
Certified Evernote Expert | ClickMinded SEO Specialist

"Nail Your Niche provided me with key insights on what I needed to consider and what areas to break down more clearly. It has helpful exercises that facilitates that!"

— carlone Onuk

Founder and Coach, Bright Future Leaders

“Before the program, I had a lot of ideas and a vision in my head of what I wanted, but struggled with the "how" on implementation into my business.

Being a Yoga and Stretch Therapist, my skills lie in the daily face-to-face realm and moving that online seemed daunting.

In the last few months Maika has helped me establish my brand's foundational structure online in a way that truly reflects who I am and what I share with the world. 

Maika has provided support and learning in all aspects of this process inclusive of clarifying my vision, proper scheduling and accountability, easy to follow step-by-step instructions for online presence building, and practical tips to simplify it all. 

I still have so much to learn but I feel supported and heard. That's invaluable!

I enjoy the group calls we have monthly with the other participants in the program. As a solo small business owner, having brainstorming conversations with others is really inspiring. 

I also enjoy how thorough Maika is in her answers to my questions. She often goes beyond expectation creating new learning content that, not only answers my question, also provides knowledge and a new lesson for the whole group.”

— EVrim Cakil

Community Pharmacist MSc. in Clinical Pharmacy, Evrim Eczanesi

"Nail Your Niche is a great helper to find your niche. The exercises are well designed, you just follow the instructions. When you start and go with the flow, you can achieve the result. When you read you can see every exercise has a purpose and this ebook raised my awareness about myself and finding my niche."

“Before the program, I had a lot of ideas and a vision in my head of what I wanted, but struggled with the "how" on implementation into my business.

Being a Yoga and Stretch Therapist, my skills lie in the daily face-to-face realm and moving that online seemed daunting.

In the last few months Maika has helped me establish my brand's foundational structure online in a way that truly reflects who I am and what I share with the world. 

Maika has provided support and learning in all aspects of this process inclusive of clarifying my vision, proper scheduling and accountability, easy to follow step-by-step instructions for online presence building, and practical tips to simplify it all. 

I still have so much to learn but I feel supported and heard. That's invaluable!

I enjoy the group calls we have monthly with the other participants in the program. As a solo small business owner, having brainstorming conversations with others is really inspiring. 

I also enjoy how thorough Maika is in her answers to my questions. She often goes beyond expectation creating new learning content that, not only answers my question, also provides knowledge and a new lesson for the whole group.”

"Nail Your Niche made me realize your niche is more about your core rather than your target. This book certainly gave me and my path an important structure. Once again Maika nailed it with her very effective yet at the same simple approach."

— gozde Turkmen

Evolve / Coaching and Healing

“Before the program, I had a lot of ideas and a vision in my head of what I wanted, but struggled with the "how" on implementation into my business.

Being a Yoga and Stretch Therapist, my skills lie in the daily face-to-face realm and moving that online seemed daunting.

In the last few months Maika has helped me establish my brand's foundational structure online in a way that truly reflects who I am and what I share with the world. 

Maika has provided support and learning in all aspects of this process inclusive of clarifying my vision, proper scheduling and accountability, easy to follow step-by-step instructions for online presence building, and practical tips to simplify it all. 

I still have so much to learn but I feel supported and heard. That's invaluable!

I enjoy the group calls we have monthly with the other participants in the program. As a solo small business owner, having brainstorming conversations with others is really inspiring. 

I also enjoy how thorough Maika is in her answers to my questions. She often goes beyond expectation creating new learning content that, not only answers my question, also provides knowledge and a new lesson for the whole group.”

I WANT TO NAIL MY NICHE

The results you experience through Maika Endo Coaching depend entirely on your own effort, choices, and commitment. While the tools and guidance provided are designed to support meaningful growth, we do not guarantee specific outcomes, earnings, or business success. Every individual’s journey is different, shaped by personal context, readiness, and action. Testimonials shared are authentic but illustrative only—they do not promise similar results. By engaging with our work, you accept full responsibility for your process and outcomes.